Market Analysis
Remember the three Cs of marketing:
- Company
- Competition
- Customer
What gives your company an edge and what are its weaknesses? What companies are you competing with and what are you doing that they aren’t?
When it comes to the final C, your customers, remember the 5 Ws:
- Who are they?
- What research suggests they want your product or service?
- When will they use your product or service; in what direction is it trending?
- Where do you plan to find these customers?
- Why will they want to choose your product or service over the competition’s?
If you want to impress your audience, then do your homework and answer these questions effectively.
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Testimonials
I had a business plan written for my e-commerce marketplace site Ihlet.com. The plan lacked some essential elements and details in the financial projections that I found were holding me back from secured the financing I sought. I mentioned this to a friend of mine and they referred me to Biz Plan Company who was working with them on their business plan. After a 20 minute consultation with them, they picked up the financials from my current plan and created the needed changes, including developing a churn rate which is essential for a business in my industry. I was pleased with the company and would use them again if the need were to arise.
~Edgar Velasquez, President
www.ihlet.com
~Edgar Velasquez, President
www.ihlet.com