Remember the three Cs of marketing:
What gives your company an edge and what are its weaknesses? What companies are you competing with and what are you doing that they aren’t?
When it comes to the final C, your customers, remember the 5 Ws:
- Who are they?
- What research suggests they want your product or service?
- When will they use your product or service; in what direction is it trending?
- Where do you plan to find these customers?
- Why will they want to choose your product or service over the competition’s?
If you want to impress your audience, then do your homework and answer these questions effectively.